Guides
Turn your website into a social media post
Growbot · · 4 min read
The project is finished. What do you post about it? Take one concrete detail from your website and turn it into a post your audience can understand.
1. Pick one reason to post
A new app feature, a completed project or a common customer question is enough. Pick one sentence you can verify from your product, project or FAQ page.
2. Write for a specific reader
Start with a situation the reader knows. Show what changed and why it helps. Finish with one next step.
- Situation: What was the reader trying to do?
- Change: What is new or different?
- Benefit: What is easier now?
- Next step: What can the reader do next?
3. Turn a fact into a post
Fictional source: “You can now reschedule an appointment using a link.”
Example post: “Need to move your appointment? You can reschedule using the link in your appointment confirmation. Open the confirmation and pick a new time.”
For a client project, use the same structure. Show the starting situation, the visible change and a relevant next step.
4. Check before you approve
- Does each statement match its source?
- Does the copy fit the audience and sound like you?
- Do you have permission to use the image?
- Does the link lead to the promised next step?
5. Make it repeatable
Keep a list of project links, product updates and customer questions. Pick a new topic from it regularly. To see how Growbot prepares posts and videos from website content for your approval, explore the examples.